If you’ve ever been scrolling through Instagram or Facbeook, you’ve inevitably been seen a glorious picture of a burger followed by a caption that goes something like:
“Just landed at LAX and HAD to make my first stop at In-N-Out for my double-double fix.”
Maybe you’ve seen it. Maybe you’ve been the one posting it. Whatever the case may be, we all know that the love for In-N-Out – especially right here in L.A. – is strong, deep and REAL.
So for those of you who are familiar with the West Coast’s premier burger chain, it should come as no surprise that for the second year in a row, a major national poll has named In-N-Out as America’s favorite burger chain.
The Harris poll, released earlier this week and detailed by San Francisco Business Journal, asked about 97,000 people for their opinions on thousands of brands in various categories, including 60 categories devoted to dining.
Maybe it’s their fresh cut fries, maybe it’s the fresh-never-frozen burgers made to order, or maybe it’s their secret menu items that keep fans coming back for more. There’s just something uniquely Californian about the burger chain, right down to the criss-crossed palm trees, that makes everything you order taste a
little bit WAY BETTER than any other burger you’ve had before. It’s that uniqueness that has garnered such a die-hard fanbase, one that will react with incredulous outrage should someone where to ever dare besmirch it’s honor.
Despite the fact that the poll was conducted throughout the United States it was the small, but fierce, number of In-N-Out loyalists was credited with securing the title for their local chain in spite of it’s relatively sparse geographic coverage of the U.S. as a whole.
Harris was apt to compare In-N-Out fans to those of fellow category winners like Dunkin’ Donuts (which garnered awards for best quick service restaurant and best coffee), who have leveraged a fiercely dedicated fan base to reach international brand recognition.
Lisa Recoussine, vice president of client solutions at Nielsen (which owns the Harris Poll) explained to The Business Journal, “Brands who recognize and acknowledge these fans will remain relevant and stay top of mind with consumers’ active brand consideration set, meaning not only do these brands have high familiarity and quality ratings, but they are able to break through and drive consumer behavior.”
Now if you’ll excuse me, I’m off to celebrate this re-acknowledgement of In-N-Out’s greatness with my usual: A double-double, mustard-fried with grilled onions and chopped peppers, animal fries and a lemon-up.
Victory never tasted so good.