Target—yes, the store—is hosting a free festival at the Rose Bowl in Pasadena on Sunday, March 25 featuring headliners One Republic, Charlie Puth, DJ Questlove, Charli XCX, and Troye Sivan.
The Ultimate Family Festival is a family-friendly fest meant to promote the chain’s collaboration with British brand Hunter boots. Gates open at 10 a.m., and Sivan will kick of the music at noon. In addition to the lineup, there will be food, non-alcoholic beverages, games, and, apparently, “activities for adventure seekers and makers.” If guests feel so inclined to give in to capitalism, they are free to browse items within the Hunter for Target collection, which includes colorful boots, accessories, and hammocks.
Though all of the free tickets have been spoken for, festival organizers tell us interested parties can still sign up for the waitlist. Should additional tickets become available, guests will be removed from the waitlist and notified via email. There will be no on-site tickets available. You can sign up for the waitlist here.