MOCA money, no problems. The revered downtown art museum is completely free starting Jan. 11 thanks to a $10 million gift from Board of Trustees President Carolyn Clark Powers.
The museum announced the move last May during a gobsmacking press conference, during which executive director Klaus Bisenbach highlighted the increased accessibility the gift allows. The gift funds the first five years of free admission, and supplements the museum’s $136 million endowment.
MOCA will launch free admission with a free, family-friendly cultural celebration at both MOCA locations on Jan. 11, with a free shuttle running between locations from 11:30 a.m. to 5:30 p.m.
Festivities include talking tours, games, food trucks, and free ice cream from My/Mo Mochi Ice Cream, a mobile art studio presented by Self Help Graphics, hands-on workshops, and curated DJ sets by Directory. Plus: The Japanese American National Museum will provide free admission all-day to help join in on the celebration.
MOCA’s two DTLA campuses are at 250 South Grand Ave. and 152 North Central Ave. Parking could be a challenge, but both locations are easily accessible via Metro.
In all likelihood the opening day celebration will draw big crowds, so make sure to file in early. Attendance in general is expected to spike, a boon for art lovers city wide and beyond.